Val (Xueyi) Yang

Co-founded and directs a design and development web studio, specializing in integrated creative and technical solutions set to launch in 2025.

• Co-founded a design and development web studio, establishing its vision, strategic roadmap, and service offerings for a 2025 market launch.
• Directs all design initiatives, ensuring high-quality visual and user experience standards across prospective client projects.
• Oversees development processes, leveraging expertise in front-end technologies to deliver robust and innovative web solutions.
• Develops comprehensive business strategies and operational frameworks to drive future growth and client acquisition for the new venture.

Contributes to diverse digital design projects, encompassing branding, web, motion graphics, and product design for a dynamic creative studio.

• Collaborated directly with the director on key branding initiatives, enhancing visual identity and market presence for client portfolios.
• Designed and developed engaging web experiences, focusing on user interface and user experience optimization to improve digital engagement.
• Created compelling motion graphics, integrating animation and visual effects into digital campaigns to elevate brand storytelling.
• Contributed to product design, from conceptualization to final execution, ensuring alignment with user needs and business goals.

Led design and development for multiple branding and web projects as a primary freelancer for two distinct creative studios.

• Functioned as the primary designer, overseeing the end-to-end design and development of multiple client websites.
• Collaborated closely with directors to translate project visions into compelling branding and digital experiences, ensuring client satisfaction.
• Managed diverse branding projects, ensuring cohesive visual identity and delivering high-quality assets across various platforms.
• Utilized expertise in HTML, CSS, and JavaScript to develop functional and aesthetically pleasing web solutions, enhancing user engagement.

Provided expert tutoring in front-end web development, guiding college students through complex coding challenges in HTML, CSS, and JavaScript.

• Tutored over 50 college students in HTML, CSS, and JavaScript, significantly improving their problem-solving skills and code quality.
• Provided one-on-one and group support, helping students debug and optimize their web development projects, leading to higher assignment completion rates.
• Developed tailored learning strategies to address individual student needs, fostering a deeper understanding of core programming concepts.

Designed comprehensive branding and wayfinding systems as the sole visual designer for a global design consultancy.

• Spearheaded the design of a comprehensive wayfinding system, serving as the sole designer for a key client project during the internship.
• Contributed significantly to branding design initiatives, enhancing visual identity and consistency for client deliverables.
• Applied design thinking methodologies to translate complex spatial information into intuitive user experiences, improving navigation efficiency.

Contributed graphic design expertise to the Parsons Festival and Benefit events.

Recognized for excellence in brand and identity design.